The SELECTED brand was launched in 1997 for the menswear market and the presence of the brand in 25 countries around the world reveals the strong foothold SELECTED has gained on the market. In 2008 Bestseller launched a new female brand – SELECTED FEMME. Today both SELECTED FEMME and SELECTED HOMME is available in unisex retail stores as well as wholesale stores worldwide. SELECTED has more than 30 brand shops and is sold by 1,300 dealers worldwide, almost all of which are situated in A or A+ locations. More than 200 employees around the world handle all activities associated with the brand.