Since 1984, we’ve been creating casual but sophisticated clothing – the perfect blend of British influence with that special New England twist.
We call it American English.
American English – with a Swedish touch
It all started with a genuine love for fashion, American east coast tradition and New England university charm. Combining these ingredients with our expertise and Swedish eye for quality, practicality, and modern design seemed like a natural step for us to take – the result was “American English”.